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Digital Marketing Interview Questions

by | Feb 25, 2023 | Digital Marketing

Question: What is the attribution model?

Data-driven Attribution: In DDA, the Machine learning algorithm determines the best way to attribute credit for the conversions
Linear: It evenly attributes credit to every single touchpoint in the
buyer journey
Time decay: It’s a multi-touch model that gives more credit to the touch points closest to the conversion
Position-based: 40% credit is assigned to both the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions
Last click: 100% of the credit will be given to the last touchpoint
First click: 100% of the credit will be given to the first touchpoint

Question: What is the conversion?

Conversion is the final outcome of any digital marketing campaign. Every business has different conversion metrics whether it online sales, leads, or app downloads.

Question: What is KPI (Key Performance Indicator) in digital marketing?

Question: Why it is important to set up business goals before starting any digital marketing campaign?

Question: What are the different types of Business objectives?

Question: What are the three high-level business objectives?

Answer: Profit, Revenue, and Volume

Question: How you should set up growth targets?

Question: Which digital marketing campaign can give the highest return on investment ( ROI)?

Question: What is the sequence of the customer journey?

  1. Awareness
  2. Consideration
  3. Purchase
  4. Loyalty

Question: How to optimize the customer journey?

Question: How can you set realistic performance target in Digital Marketing?

Answer: The performance target should be set based upon past performance of the digital marketing campaigns. However, if the past performance data is not available then you should check industry benchmark data and customize your target.

Question: What are the most popular digital marketing channels?

Answer: There are 5 most popular digital marketing channels.

  • Search Engines: Google is the biggest DM channel
  • Display
  • Videos
  • Social Media
  • Email

Question: What are the traditional offline marketing channels.

Answer: There are primarily 5 traditional offline marketing channels which are popular currently.

  • Television
  • Radio
  • Print Media
  • Outdoor Advertising

Question: What is attribution in digital marketing?

Answer: Giving credit to channel