Have you started learning Digital Marketing? If your answer is “Yes” then you have reached the right website. Here, we are publishing digital marketing important key terms in full forms. By memorizing these full forms and abbreviations, you will not learn digital marketing key terms in full forms but also become confident in your company. These key terms are regularly used in the digital marketing industry every day and you might also have learned many of them.
| API – Application Programming Interface |
| ASO – App Store Optimisation |
| AMP – Accelerated Mobile Pages |
| B2B – Business to Business |
| B2C – Business to Consumer |
| BR – Bounce Rate |
| CIV – Customer Influence Value |
| CKV – Customer Knowledge Value |
| CLTV – Customer Live Time Value |
| CMS – Content Management System |
| CPA – Cost Per Acquisition |
| CPC – Cost Per Click |
| CPL – Cost Per Lead |
| CPM – Cost Per Thousand Impression |
| CPV – Cost Per View |
| CRM – Customer Relationship Management |
| CRV – Customer Referral Value |
| CTA – Call To Action |
| CTR – Click-Through-Rate |
| DSPs – Demand Side Platforms |
| E-Commerce – Electronic Commerce |
| EAT – Expertise, Authoritativeness, and Trustworthiness OR Expertise Authority Trust |
| FB – Facebook |
| G2B – Government-to-business |
| G2G – Government to Government |
| GA – GoogleAnalytics |
| GA – Google Ads |
| GSC – Google Search Console |
| GWT – Google Webmaster Tools |
| ICT – Information and Communication Technology |
| IoT – Internet Of Things |
| KPI – Key Performance Indicator |
| M-Commerce – Mobile Commerce |
| NPS – Net Promotor Score |
| OCM – Online Content Management |
| ORM – Online Reputation Management |
| OS – Organic Search |
| OSR – Organic Search Result |
| PPC – Pay Per Click |
| PPM – Pay Per Thousand Impression |
| QS – Quality Score |
| RBT – Real-Time-Bidding |
| ROI – Return On Investment |
| SE – Search Engine |
| SEM – Search Engine Marketing |
| SEO – Search Engine Optimization |
| SEO – Search Engine Optimizer |
| SERPs – Search Engine Results Pages |
| SMA – Social Media Analytics |
| SMM – Search Media Marketing |
| SMM – Social Media Monitoring |
| SMO – Search Media Optimization |
| SMS – Short Message Service |
| SNA – Social Network Analysis |
| SNS – Social Network Site |
| SSPs – Supply Side Platforms |
| YT – YouTube YPP – YouTube Partner Program |
| WP – WordPress |
| XML – Extensible Markup Language |
BERT – Bidirectional Encoder Representations from Transformers
QDF – query deserves freshness
PR – Page Rank
DA – Doman Authority (Moz)
PA – Page Authority (Moz)
DR – Domain Rating (ahrefs)
DDA – Data-Driven Attribution
UR – URL Rating (ahrefs)
RR – Return Rate (ahrefs)
KD – Keyword Difficulity
DSP – Demand-Side Platform (Programmatic Ads)
SSP – Supply Side Platform (Programmatic Ads)
RTB – Real-Time Bidding
GMP – Google Marketing Platform
IARC – International Age Rating Coalition
GTM – Go To Market
LaMDA – Language Model for Dialogue Applications
KPI – Key Performance Indicator
DDA – Data-Driven Attribution
MMM – Marketing Mix Model
RTB – Real-Time Bidding
Other Important Full Forms for Business
In addition to digital marketing key terms full form, we have listed other important full forms which are being used in the business. Learning these full forms will help you to understand important keywords of businesses.
COCA – Cost of Customer Acquisition
CA – Chartered Accountant
CS – Company Secretaries
CAC – Customer Acquisition Cost
LTV: Life Time Value
CEO: Chief Executive Officer
CMO – Chief Marketing Officer
CFO – Chief Financial Officer
CPO – Chief Product Officer
CTO – Chief Technology Officer
SMS – Short Message Services
ASSOCHAM – Associated Chambers of Commerce and Industry of India
AOV – Average Order Value
FICCI – Federation of Indian Chambers of Commerce & Industry
MSME – Ministry of Micro, Small & Medium Enterprises
UPI – Unified Payments Interface
MBA –
BBA –
MCA –
BCA –
PGDCA –
PGDBM –
MBBS –
BA –
B. Com –
M. Com –
IOS – iPhone Operating System
GST – Goods and Services Tax
BSE – Bombay Stock Exchange
NSE – National Stock Exchange
PLI – Production Linked Incentive Scheme
R&D – Research and development
EV – Electric Vehicle
MICA – Mudra Institute of Communications
XLRI – Xavier School of Management (XLRI or formerly Xavier Labour Relations Institute)
CII – Confederation of Indian Industry
CFA – Chartered Financial Analyst
DCV – Domain Control Validation
CSR – Certificate Signing Request