With over 2 billion users on Instagram, a majority of them desire to boost their followers through organic means. Our clients are no exception, as many of them inquire about ways to increase their Instagram following for free. To help you achieve your goals, we’ve compiled a list of best practices to grow your Instagram followers.
Table of Content:
- Optimize Your Instagram Account
- Be Consistent with the Content Calendar
- Best Time to Post
After going through all the points, you can contact us – the best digital marketing company in HSR Layout for any query or to grow your Instagram and build a profitable business through it.
Optimize Your Instagram Account: You may have heard the saying that the first impression is often the lasting impression. Similarly, when it comes to Instagram, your target audience will initially view your public profile to determine whether your account is worth following. Therefore, it’s essential to properly set up your account before embarking on any organic or paid promotional campaigns to gain more followers.
Account Name: Your account name should reflect your product, brand, or personal identity, depending on your specific needs.
User Name: Selecting a relevant, memorable, and catchy username that aligns with your brand, product, services, or name is crucial. We suggest choosing a username that closely resembles your account name for optimal branding consistency.
Profile Pic: Your profile picture should accurately represent your brand or personal identity. For companies, using their logo or product image is recommended, while individuals should dress appropriately based on their business requirements and target audience. If you’re uncertain about which image to use, it’s advisable to hire a design expert who can provide suggestions for what’s best suited for your channel.
Account Bio: It’s important to make the most of your account bio, which has a 150-character limit. Use this space to highlight crucial details about your brand, product, services, or yourself. From an SEO standpoint, the content of your account bio can significantly boost your ranking in Instagram search results.
External Link from Instagram: For many marketers, the goal of growing their Instagram channel is to enhance their branding and generate leads. Instagram offers the ability to add clickable external links that can drive online sales or generate leads. It’s crucial to exercise caution and add the most appropriate link based on your business objectives.
Be Consistent with the Content Calendar: Maintaining a consistent posting schedule is essential to boost your Instagram followers. Whether it’s through posts, reels, stories, or going live, posting daily content serves as a hook for your audience and can significantly increase your following. It’s advisable to avoid posting random content at irregular intervals, as this can hinder the growth of your channel.
Best Time to Post: Aside from maintaining consistency in your content calendar, it’s crucial to identify the optimal time to post reels, stories, posts, or go live. Analyzing Instagram analytics data can help you pinpoint the best time for engagement on your content. Additionally, it’s beneficial to keep track of your top competitors’ post timings and how they have performed. Experimenting with different post timings and analyzing the resulting data can also provide valuable insights.
Schedule Your Post in Advance: It’s crucial to post the appropriate content on the appropriate platform at the appropriate moment. However, you may become preoccupied with other critical responsibilities and be unable to post your content on time. As a result, we suggest using social media tools to schedule your posts ahead of time. This is a best practice utilized by seasoned social media marketing professionals.
Engage with other accounts, followers: The goal of having an Instagram account is to increase its reach. To expand your follower base, it’s important to keep your followers engaged and make them feel appreciated. While it may not be feasible to interact with every single follower, it’s recommended to at least engage with them meaningfully through queries, appreciation or other methods. Additionally, engaging in meaningful conversations with other accounts can also benefit your own account if done appropriately.
Add HashTag: Identifying and using the right hashtags is crucial for increasing your Instagram followers. It’s important to research and include the most popular and relevant hashtags for each of your posts. This strategy can significantly expand the reach of your content and ultimately aid in the growth of your channel.