200 OK: 200 OK is the HTTP status code that the requested web page is succeeded. The status is checked by the webmaster to know the status of the web pages. SEO Experts should optimize the 200 OK pages only.
301 Redirect (Redirection): 301 redirect is a permanent redirection from an older URL to a newer URL and passes almost complete SEO page value (link equity, ranking power, etc) of the older URL to the newer URL. 301 redirection redirects website visitors and Search Engines bots to newer URLs and tells them that the older URL is now completely redirected to the new URL. 301 redirect can implement through a .htaccess file, hosting server, or header code.
302 Redirect (Redirection): 302 redirection is not permanent redirection, although it redirects website visitors and Search Engine bots to newer URLs from older URLs. 302 redirect doesn’t pass the SEO page value (link equity, ranking power, etc) of an older URL to a new URL.
404 Error: 404 is an HTTP status code in which the request page doesn’t exist. The error message 404 Page not found comes when a visitor tries go to access a web page that does not exist.
Above-the-Fold Content: Above-the-fold content is very important after the launch of the Google Page Layout Algorithm in 2012. After that Google lowered down rankings of the websites which were showing too many ads on the first fold of mobile as well as desktop. As per https://www.betterads.org, Ads can’t take more than 30% web-state on the first screen. Please visit the betterads.org website for updated information on this topic.
Ad Extensions: Ad extension functionality is available on Google Ads & Bing Ads. An ad extension is showing expanded ads to make your ad stand out from the other competitors. It is also helpful in giving more information and option to web searchers. Due to relevant & accurate Ads Extension, the digital marketing team gets more clicks with better CTR and more business & revenue. There are various Ad extensions available on Google & Bing Ads and the digital marketing team can choose according to their requirements.
Ad Network: An advertising network (ad network) is an organization that connects advertisers to publishers. One of the most important functions of the ad network is to aggregate the ad supply from publishers and match this inventory as per the advertiser’s demand.
Adsense (Google Adsense): Google Adsense is an Ad platform by Google that allows website owners to earn money by publishing Google network ads on their website. Adsense account is also integrated into YouTube videos from where YouTubers earn good revenue.
Adwords (Google Ads): Google Adwords is a Google Advertising system to help businesses to reach their target audience online. Read more about: Google Adwords Interview Questions with Answers
Ahrefs: Ahrefs is one of the most important tools which is being used by SEO link builders. In addition to backlinks, you can check broken links, external links, keyword ranking, and other useful SEO details in Ahrefs tool.
Algorithm: Algorithms are a step-by-step process of solving logical & mathematical problems. In other words, you can say that the Algorithm is a set of rules to perform a task. In digital marketing, Google Algorithms updates are widely popular to rank millions of websites on the search engine. In addition to that search engines, many companies utilize the power of different algorithms or write their own algorithms to solve real-life problems.
Algorithm Update: Here, we are referring to changes in the Google algorithm as an algorithm update. Generally, the SEO community follows Google algorithm update as it is typically affecting the website rankings in the search engine.
Alt Text (or Alternative Text): Alt is an attribute added to the HTML code for images that describes the image. The Alt tag can be read by the screen reader and is also helpful for vision-impaired website visitors if they are listening to the web page.
Anchor Text: Anchor text is visible, clickable, and has blue color text in a hyperlink. By default, the color of the anchor text is blue and the text is underlined but using CSS or HTML, it can be changed to any color with or without underlining. In digital marketing, it is very important to track the clicks on Anchor text. Also, the right anchor is a very important factor from an SEO point of view as it should be on relevant keywords and link to the right landing page URL. In the blow syntax, “Razor Growth” is the Anchor text. Razor Growth
ASO: App Store Optimization is a technique where SEO experts optimize the App SEO to rank it on Google Play Store and App Store. In ASO, SEO Experts are responsible for the optimization of app URL (one-time), Title & Description. ASO helps the app to rank in the respective app store.
Average Position (Adwords):
Average Position (Google Search Console-Webmaster): Search Engine optimizers do optimization to get top rankings for the target keywords in Google. Google Search Console provide top upto 1000 keywords clicks, impressions, average ranking and CTR. The average ranking for particular time slot is very important to know that how your targeted keyword is performing in Google. Google Search Console shows average ranking for the selected date range.
B2C: The full form of B2C is business to consumers where a business sells products & services to the end-users.
BackLink: Building Backlink is also known as an off-page or link-building activity. Backlinks are created when one website hyperlinks to another website URL using an HTML href code. Creating backlinks is one of the major ranking factors used by different search engines. Do you want to learn more than read about SEO off-page activities at RazorGrowth.com?
Banner Ad: It’s an advertisement displayed on the Web (Desktop, M-Web) and App in the form of JPG, JPEG, PNG, GIF, or similar multimedia assets. Banners Ads can be delivered through an in-house system or ad server. The main metrics for banner ads are impression, impression share, and clicks.
Bing: Bing is a web search engine owned and operated by Microsoft Corporation and the website URL is www.Bing.com. Recently, Bing has collaborated with Chat GPT to integrate it into the search box.
Bing Ads: Bing Ads is a Microsoft Advertising service that provides advertising opportunities to run pay-per-click ads on Bing and Yahoo search engines.
Black Hat SEO: Black Hat is SEO (Search engine optimization) practices that violate Search Engine (Google, Bing, or more) quality guidelines. Many SEO in this world try to manipulate Search Engine rankings by implementing Black Hat SEO techniques.
Blog: A blog or weblog is an informational website displaying the latest post always on the top. The blog can be private (personal) or public. It can be created on your owned domain or some free blog websites e.g. WordPress and Blogger. Blog content can be written and posted by an individual blogger or group of bloggers. The owner of the blog can also block the search engines from crawling & indexing their blog content using different SEO tactics. Learn How to Make Money by Blogging? and also know more about How to increase blog traffic?
Blogger: A person who writes a blog.
Blogging: A blog writing activity is known as blogging.
Bot: A bot is an automated program that crawls web pages for quick indexing, and collecting data and information. Generally search engine bots prefer quality & informative content on web pages.
Bounce Rate: Bounce is the percentage of single-page sessions (visits) in which there is no interaction with other pages. For example, out of 100 sessions, 55 are single-page sessions then the bounce rate of that page is 55%. The bounce rate of the overall website and individual pages of the same website can be different. Bounce rate is one of the important SEO ranking factors to rank the website in Google and other major search engines.
Breadcrumb: Breadcrumb shows the hierarchical presentation of the URL structure; it is mostly placed between the header and the main content. For example, if you have written a blog on the topic “How to Grow Online Business” then the breadcrumb for this post would be “Home >> Blog >> How to Grow Online Business”. Here, I have underlined “Home” and “Blog” which means you should add respective page links to them.
Canonical (rel=canonical): Canonical tags tell search engines (Google, Bing & More) which version of the web page you want to appear in SERPs ( Search Engine Result Pages).
Clicks (in Google Webmaster – Search Console): Clicks in Google Webmasters Tool (Search Console) are the number of hits by Users (Existing or New) on your website pages when it is appearing in the Google Search Engine result pages (SERPs) for the keyword search queries.
CPA (Cost Per Acquisition): CPA is calculated based on how much it costs to acquire one customer. The formula to calculate CPA is Total Cost divided by the Number of Conversions. It is one of the most important business metrics to run any paid marketing campaign as bringing CPA down is the main responsibility of the paid marketing team.
Crawling: It is the process by search engines to discover web pages. In crawling search engine bots scan the Title, Page, content, images, JavaScript, CSS, and more.
CTA (Call to Action): CTA is an element on the Web/M-Web/App which is used to influence the visitor to perform an action or conversion. A click-to-action (CTA) element can be a clickable button, image, link, or other elements. General content on CTAs are “Download Now”, “Signup Now”, “Buy Now”, “Free Registration” and more.
CTR – Click Through Rate (in Google Webmaster – Search Console): The full form of CTR is Click Through Rate. It is calculated based on Clicks divided by Impressions in Google Search Console. You can calculate the CTR of individual queries, set of queries, or all the search queries. For example, if your website gets 30 clicks and 1000 impressions then CTR is 3% (300/1000).
EAT: Expertise Authority Trust is one of the Google Quality guidelines.
Impressions (in Google Webmaster – Search Console): Impressions in Google Webmasters Tool (Search Console) is the number of times your website pages appeared in the Google Search Engine result pages (SERPs) for the keywords search queries.
Keyword Density: Keyword density is the number of occurrences of keywords in 100-word content. For example, if keywords are appearing 5 times in a 100-word article then keyword density is 5% for that keyword. It is calculated as a keyword occurrence divided by the total word count.
Keywords: Keywords are the most important thing in the world of digital marketing. Keywords define the topics and ideas about the website content. In Search Engine Optimization (SEO), these are phrases that searchers enter in search engines also known as SEO queries. In digital marketing, if you are able to find out the right keywords for your target audience then your success is sure else it won’t be easy to get a satisfactory return on digital marketing team efforts.
TAM: Total Addressable Market
SAM: Serviceable Available Market
PPC:
SEO:
SEM:
KEI: Keyword Effectiveness Index
RPU: Revenue Per User
NPS: Net Promoter Score
Google Analytics: Google Analytics is a free web analytics tool by Google which tracks website traffic and other useful information about the users.