Best SEO Optimization Tools
Search Engine Optimization (SEO) is one of the most important verticals of digital marketing plans for any organization and as digital marketing is evolving, the need for best & free SEO tools is gaining popularity. SEO optimization tools are very much important from tracking the website visits to keyword research to landing page optimization and further steps. The best way to learn about all the below suggests SEO tools is to go to their official websites, register there and explore more.
Google Analytics: Google Analytics is one of the preferred tools used by most webmasters (website owners) for tracking visitors’ activities on their websites. Google Analytics tool is a freemium web analytics product from Google.
Adobe SiteCatalyst: Adobe SiteCatalyst (Omniture) is also a very popular web analytics tool and part of Adobe Marketing Cloud. This is paid tool and is generally used by companies with high spending budgets for web analytics.
Google (Search Console) – Webmaster Tools: Google Webmaster is one of the widely used tools for website analysis and is mainly used by Search Engine Optimizers. It gives you detailed information about how your website is performing in the Google search engine and what errors you should correct.
Bing Webmaster Tools: Like the Google Webmaster tools, to gain insight into how the website is performing in Bing, every Webmaster should register their website in Bing Webmaster Tools. It gives you details information about how your website is performing in the Bing search engine and what errors you should correct.
Google Keyword Planner Tool: Google Keyword Planner tool is considered one of the most popular for identifying keyword ideas, estimated search volume, estimated bids, competition, and more on the basis of global & different geographic locations. Google Keyword Planner tool is a part of Google Ads (formerly Google Adwords). Google Keyword Planner is giving search volume in the range e.g. 10 to 100, 100 to 1000 but if you are running a marketing campaign then it shows search volume as natural numbers.
Structured Data Testing Tool: Structured data implementation is one of the most important on-page factors. After implementing structured data, it is always advisable to test whether it is implemented properly or not on a structured data testing tool by Google Developers.
Word Tracker: Word Tracker is also a popular free keyword research tool and also comes with paid version. Here you will find the keywords search volume lessor than the keyword search volume identified on the Google Keyword Planner tool but to cross-check the data and search volume ratio, it free version is always good to use.
SEO Moz
Keyword Ranking Tools
Web CEO
Plagiarism Checker
Copyscape
Broken Link Check (XENU)
XML Sitemap Generator
W3c Validator
Website Speed Checker Tool
301 Redirection Tool
Please find the useful resources to learn more:
- Digital Marketing Key Terms Full Form
- How to Get YouTube Subscribers
- How to Increase Instagram Followers
Interview Questions:
- Digital Marketing Interview Questions
- Google Analytics Interview Questions
- SEO Interview Questions
- YouTube Marketing Interview Questions
Author Details:
- Rohit
- Company: Razor Growth